Photo of 2 people toasting with Fresh Juice over Fresh Salad and Tacos

Good times have never felt so Fresh.

Since 1999, Fresh has been Toronto’s original source for modern plant-based food. We offer a full line of raw, organic cold pressed juices, and craft cocktails made with local artisanal ingredients. For 20 years it’s been our mission to prove that a plant-based diet can be satisfying, energizing and crave-able. Our food is made daily, in-house, from whole, natural ingredients.

Our Food & Juice

Our Food

We make our food from scratch with 100% plant-based ingredients. At Fresh, there is something on the menu to satisfy every palate. Our fare is so much more than just plant-based food. It’s the best food, period. Discover for yourself the food that Toronto can’t stop talking about.

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Photo of fresh salad with fresh ingredients being sprinked on top
Our Juice

Fresh fruit and vegetable juices have natural healing properties and work as nutritional building blocks to bring you closer to better health and well-being than you've ever been before.

Explore our Juices
Photo of 4 bottled Fresh Juices on a table


Photo of Fresh founder Ruth Tal in Fresh Apron standing infront of wall with foliage

Food that Inspires.

As a busy restaurant, we're always searching for new ways to reduce our impact on the earth and its resources. We strive daily to make a difference in the best possible way.

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Our take-away packaging is biodegradable and compostable. This includes all cups and containers. This starch-based packaging is made from agricultural commodities such as corn and potatoes, which dissolve in 30 to 60 days when in prolonged contact with water and heat. Our non-petroleum based containers look, feel and act like traditional plastic but break down into organic components.

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Our used cooking oil is picked up and recycled for biodiesel purposes including alternative fuel for your vehicle. Green fuels help reduce smog emissions and environmental pollutants in local areas.

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Produce scraps and other biodegradable waste is composted. We maintain receptacles for glass, plastic and cardboard for our kitchens, juice bars and dining rooms.

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Canadian recycled paper products with a high percentage of post-consumer waste are used wherever possible including hand towels, paper bags, napkins and toilet paper.



Our cookbooks are shipped using standard Canada Post shipping. Our shipping rates are as follows and will automatically be added to your order during checkout:

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  • Canada
    1 Cookbook: $11 2 or more Cookbooks: $15
  • USA
    1 Cookbook: $15 2 or more Cookbooks: $25
  • International
    1 Cookbook: $30 2 or more Cookbooks: $50

These can be purchased online or in store. If purchased online, it will be mailed to the address of your choice. When the card reaches zero, you can reload at one of our locations. FreshCards can only be used in store.

In a rush to find the perfect gift? We've got you covered! Order a FreshCard online and you will receive a notice that can be printed to enclose in a card, or emailed to let someone know that they will be receiving a FreshCard from you in the mail!

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Our History

  • 1991
    Ruth Tal starts a pop-up juice bar called Juice for Life
  • 1992
    After developing a cult following with her pop-up, Ruth opens a permanent location in the Queen St Market across from CityTV, developing the signature juices and vegan dishes that form the core of the menu.
  • 1995
    Ruth opens a location on Bloor Street, her first full service restaurant, and asks friend and accountant Barry Alper to partner with her.
  • 1998
    The original Queen St Market location moves down the street into a larger space inside the LeChateau store, going from 8 seats to 30.
  • 1998
    Jennifer Houston joins and takes over kitchen operations.
  • 1999
    Ruth and Barry make Jennifer a partner. This same year, they decide the name “Juice For Life” no longer represents the focus of the business, so they change the name to “Fresh by Juice For Life” and eventually just “Fresh”.
  • 2002
    Fresh on Crawford opens.
  • 2006
    The Queen Street location moves around the corner into a larger space and is renamed Fresh on Spadina.
  • 2007
    Fresh on Bloor is bursting at the seams and moves to a new larger location near the corner of Bloor & Spadina.
  • 2013
    Fresh on Eglinton joins the ranks, bringing the Fresh experience north of Bloor for the first time.
  • 2018
    Fresh on Front opens. Fresh enters into the world of craft cocktails for the first time.
  • 2019
    Fresh on Spadina takes over the space next door and doubles in size.