smashed avocado toast

Good times have never felt so Fresh.

Since 1999, Fresh has been Toronto’s original source for modern plant-based food. We offer a full line of raw, organic cold pressed juices, and craft cocktails made with local artisanal ingredients. For 20 years it’s been our mission to prove that a plant-based diet can be satisfying, energizing and crave-able. Our food is made daily, in-house, from whole, natural ingredients.

Our Food & Juice

Our Food

We make our food from scratch with 100% plant-based ingredients. At Fresh, there is something on the menu to satisfy every palate. Our fare is so much more than just plant-based food. It’s the best food, period. Discover for yourself the food that Toronto can’t stop talking about.

Explore our Food
Our Juice

Fresh fruit and vegetable juices have natural healing properties and work as nutritional building blocks to bring you closer to better health and well-being than you’ve ever been before.

Explore our Juices
Fresh Cold Pressed Juice

Shop

Cookbooks

Our cookbooks are shipped using standard Canada Post shipping. Our shipping rates are as follows and will automatically be added to your order during checkout:

Super Fresh Cookbook by Jennifer Houston and Ruth Tal
Shop Now
  • Canada
    1 Cookbook: $11 2 or more Cookbooks: $15
  • USA
    1 Cookbook: $15 2 or more Cookbooks: $25
  • International
    1 Cookbook: $30 2 or more Cookbooks: $50
FreshCards

These can be purchased online or in store. If purchased online, it will be mailed to the Canadian address of your choice. When the card reaches zero, you can reload at one of our locations. FreshCards can only be used in store. Please note that purchases online are only available in Canadian Dollars and cards will be loaded in Canadian Dollars. FreshCards for our U.S. location can be purchased in-store at Fresh on Sunset.

In a rush to find the perfect gift? We’ve got you covered! Order a FreshCard online and you will receive a notice that can be printed to enclose in a card, or emailed to let someone know that they will be receiving a FreshCard from you in the mail!

Shop Now
Fresh Restaurant locations

Our History

  • 1991
    Ruth Tal starts a pop-up juice bar called Juice for Life
  • 1992
    After developing a cult following with her pop-up, Ruth opens a permanent location in the Queen St Market across from CityTV, developing the signature juices and vegan dishes that form the core of the menu.
  • 1995
    Ruth opens a location on Bloor Street, her first full service restaurant, and asks friend and accountant Barry Alper to partner with her.
  • 1998
    The original Queen St Market location moves down the street into a larger space inside the LeChateau store, going from 8 seats to 30.
  • 1998
    Jennifer Houston joins and takes over kitchen operations.
  • 1999
    Ruth and Barry make Jennifer a partner. This same year, they decide the name “Juice For Life” no longer represents the focus of the business, so they change the name to “Fresh by Juice For Life” and eventually just “Fresh”.
  • 2002
    Fresh on Crawford opens.
  • 2006
    The Queen Street location moves around the corner into a larger space and is renamed Fresh on Spadina.
  • 2007
    Fresh on Bloor is bursting at the seams and moves to a new larger location near the corner of Bloor & Spadina.
  • 2013
    Fresh on Eglinton joins the ranks, bringing the Fresh experience north of Bloor for the first time.
  • 2018
    Fresh on Front opens. Fresh enters into the world of craft cocktails for the first time.
  • 2019
    Fresh on Spadina takes over the space next door and doubles in size.