Los Angeles: Canada’s Fresh Brand Debuts in U.S. (Market Watch)

Fresh on Sunset Restaurant

Los Angeles: Canada’s Fresh Brand Debuts in U.S

Canadian vegan concept Fresh’s Hollywood location emphasizes botanicals and sustainable ingredients.

Toronto-based vegan concept Fresh made its first foray into the U.S. in September, opening a location on Sunset Boulevard in West Hollywood, California. The Los Angeles unit has a bustling bar that emphasizes botanical ingredients, featuring signature cocktails ($12-$15) like the Aloe Mojito,  blending Crusoe Silver Organic rum, Chareau Aloe liqueur, crushed mint, lime juice, and house-made spruce tip sugar. Craft beers and ciers ($6-$10 a draft pour, bottle, or can) are also available, along with a handful of sustainably focused wines ($10-$17 a glass; $40-$120 a 750-mL). Fresh founder Ruth Tal partnered with Shereen Arazm, a Canadian-born and Los Angeles-based restauranteur, nightclub owner, and television personality, to open the U.S. location.

Laura Pelner

Market Watch is devoted to analyzing and tracking trends in the liquor and alcohol industries. Edited for retailers, restaurateurs, food and beverage directors, as well as commissioners and the key decision makers who account for the majority of alcoholic beverage sales.